9 Link Building Techniques for Ecommerce: Boost Your Traffic and Sales

Introduction

In today’s digital age, having a website for your ecommerce business is no longer enough. You need to have a website that is optimized for search engines and is visible to potential customers. This is where link building comes in. Link building is the process of acquiring backlinks to your website from other websites. It’s an essential part of search engine optimization (SEO) and can help your ecommerce business rank higher in search engine results pages (SERPs).

What is link building?

Link building is the process of acquiring backlinks to your website from other websites. Backlinks are links from other websites that point to your website. Search engines like Google use backlinks to determine the authority and relevance of a website. The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results pages.

Why link building is important for ecommerce?

Link building is crucial for ecommerce SEO for several reasons:

• Improved search engine rankings: The more high-quality links you have pointing to your ecommerce store, the higher your website will rank on search engine result pages. This can help you to drive more traffic to your website, which can result in more sales.
• Increased brand exposure: Link building can help you to build your brand’s online presence. When you acquire links from other high-authority websites, your ecommerce store is exposed to a wider audience, which can increase your brand’s visibility and credibility.
• More referral traffic: When you get links from other websites, people who click on those links will be directed to your ecommerce store. This can result in more referral traffic, which can lead to more sales.

Now, let’s explore 9 link building techniques that ecommerce businesses can use to improve their search engine rankings and attract more customers.

9 Link Building Techniques for Ecommerce

1. Guest Blogging
 
Guest blogging is a popular link building technique that involves writing content for other websites in exchange for a link back to your own site. This technique can help you reach a new audience, establish yourself as an authority in your niche, and earn valuable backlinks to your site.
 
To get started with guest blogging, look for websites in your niche that accept guest posts. Reach out to the site owner or editor and pitch them a few ideas for articles that you could write for their site. Make sure that your articles are high-quality, informative, and relevant to their audience.
 
2. Broken Link Building
 
Broken link building is a technique that involves finding broken links on other websites and offering a replacement link to your own content. This technique can help you earn valuable backlinks and also provide value to other website owners by helping them fix broken links on their site.
 
To get started with broken link building, use a tool like Ahrefs to find broken links on websites in your niche. Once you’ve identified a broken link, reach out to the site owner and offer them a replacement link to your own content that would be a good fit for the broken link.
 
3. Infographic Outreach
 
Infographic outreach is a technique that involves creating an infographic and then reaching out to other websites in your niche to see if they would be interested in publishing it on their site. This technique can help you earn valuable backlinks and also increase your content’s visibility.
 
To get started with infographic outreach, create an informative and visually appealing infographic related to your niche. Once your infographic is complete, reach out to other websites in your niche and offer to let them publish it on their site in exchange for a link back to your own site.
 
4. Competitor Link Analysis
 
Competitor link analysis is a technique that involves analyzing your competitors’ backlink profiles to identify opportunities for link building. This technique can help you identify high-quality, authoritative websites in your niche that are linking to your competitors’ sites and also provide you with ideas for new link building strategies.
 
5. Skyscraper Technique
 
The skyscraper technique involves creating high-quality content that is better than your competitors’ content and then reaching out to websites that have linked to your competitors’ content and asking them to link to your content instead. To implement this technique, you need to find content that has received a lot of links in your industry and create a better version of that content. Once you have created the content, reach out to the websites that have linked to your competitors’ content and offer them your content instead.
 
6. Resource Page Link Building
 
Resource page link building is a technique that involves finding resource pages on other websites in your niche and offering them a link to your own content as a valuable resource. This technique can help you earn valuable backlinks and also provide value to other website owners by offering them a valuable resource for their audience.
 
To get started with resource page link building, use a tool like Ahrefs to find resource pages on websites in your niche. Once you’ve identified a resource page, reach out to the site owner and offer them a link to your own content as a valuable resource for their audience.
 
7. Influencer Outreach
 
Influencer outreach is a technique where you reach out to influencers in your niche and ask them to share your content with their followers. This technique can help you earn high-quality backlinks, as well as drive traffic to your site from the influencer’s followers. To find influencers in your niche, you can use tools like BuzzSumo or NinjaOutreach.
 
8. Product Reviews
 
Product reviews are an effective way to build links and improve your website’s visibility and authority. You can reach out to bloggers or influencers in your industry and offer them free products in exchange for an honest review on their website or social media channels.
 
To make the most of product reviews, be sure to target influential bloggers or influencers with a large and engaged audience. Also, provide them with high-quality images and detailed information about your product to make the review process as easy as possible.
 
9. Social Media Link Building
 
Social media can be a powerful tool for link building as it allows you to reach a wider audience and build relationships with other websites and influencers. To effectively use social media for link building, it’s important to focus on creating high-quality content that will be of interest to your target audience.
 
In conclusion, link building is a crucial part of any ecommerce SEO strategy. By using the six link building techniques outlined in this article, you can improve your online visibility and attract more traffic to your ecommerce site.

FAQs

Q: How long does it take to see results from link building?
 
A: Link building is a long-term strategy that requires patience and persistence. It can take several months to see significant results from your link building efforts.
 
Q: What is link building?
 
A: Link building is the process of acquiring hyperlinks from other websites to your own. It is an important component of search engine optimization.
 
Q: Why is link building important for ecommerce businesses?
 
A: Link building is important for ecommerce businesses because it can help improve their website’s search engine ranking, attract more traffic to their website, and ultimately increase their online sales.
 
Q: What are some effective link building techniques for ecommerce businesses?
 
A: Some effective link building techniques for ecommerce businesses include guest posting on relevant websites, broken link building, infographics, testimonials and reviews, the skyscraper technique, and resource pages.
 
Q: What are some common mistakes to avoid when building links for ecommerce sites?
 
A: One common mistake is focusing too much on quantity over quality when building links. It’s important to prioritize quality over quantity and focus on building backlinks from high-authority websites in your industry. Another mistake is using manipulative tactics such as buying links or participating in link schemes, which can result in penalties from search engines.
 
Q: Can internal linking also help with SEO for ecommerce websites?
 
A: Yes, internal linking can also play a role in SEO for ecommerce websites. By linking to relevant pages within your site, you can help search engines understand the structure of your website and the importance of different pages. Internal linking can also help guide users to relevant products and improve the user experience on your site, which can lead to higher engagement and conversions.