Google Rolls Out December 2024 Core Update

Google has initiated the rollout of its December core algorithm update, with completion anticipated within the next two weeks.

This announcement comes shortly after the November core update was finalized, marking another significant update to Google Search.

Google’s Statement

In a post shared on X, Google stated:

“The December 2024 core update is now rolling out and is expected to complete in two weeks.

If you’re wondering why there’s another core update following last month’s, we are constantly improving different core systems. For more details, refer to this blog post,”

The post included a link to a November 2023 blog entry titled “A Q&A on Google Search updates”, which outlines the frequency and nature of Google’s algorithm changes.

Understanding Google’s Ranking Systems

The announcement sheds light on Google’s use of “multiple ranking systems,” each serving specific purposes to improve search outcomes. Google consistently evaluates these systems to ensure users receive the most relevant and high-quality results.

While Google typically highlights “notable” updates likely to affect search rankings, the proximity of the November and December updates underscores that scheduling such updates isn’t always straightforward. According to Google:

“If we identify updates that can enhance Search and are ready after months of development, we release them as soon as they’re prepared.”

Guidance for Website Owners

As with all previous core updates, the precise nature of the changes in December’s update remains undisclosed. However, Google reiterates that the best strategy for creators is to produce helpful, trustworthy, and audience-focused content.

For website owners observing shifts in traffic, Google recommends reviewing its guidance on updates, accessible via the Google Search Status Dashboard. This platform also provides insights on update rollouts and features an RSS feed for timely alerts.

Reflecting on a Year of Updates

The December core update concludes a dynamic year of algorithm enhancements for Google Search.

As the rollout progresses, we’ll closely monitor fluctuations in traffic and search rankings to gauge its effects.

Stay tuned for ongoing coverage and insights as Search Engine Journal continues tracking this update in the weeks ahead.

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