Don’t Let Covid-19 Destroy Your Business

The Covid-19 pandemic continues to rage. Over 180 countries and regions are now tackling with infection cases, which have surged to 1,026, 974 as of April 03, 2020 with more than 50k deaths worldwide.

Amidst this great human tragedy, global economies have taken a hit. Companies worldwide are facing the brunt of tough lockdown measures. Businesses that do not come under the purview of “essential services” are going through closures, loss of customers, decline in sales, cash crunch and delays in payment of salaries. Especially hit are the small businesses and the individuals they employ, who might have been out of business for weeks now.

However, by managing online presence and keeping customers updated about the latest information about your business, you can manage to stay in the game. These are times to take proactive measures and build business resilience.

Earn SEO can help you do that. Here are some ways in which we can help build your online presence.

1. Keeping Customers Informed About Developments

Through timely emails and messages, now is the time to ensure your customers that you are taking all the necessary cautions as mandated by government and health authorities. It is important to give them information on how you are protecting your staff against infection and keeping your premises sanitised.

2. Update your Google My Business Profile

It’s important to keep your hours of operation or temporary closures on your listing. Adding a post on how Covid-19 is changing your business is impactful too. These can be done through Google Posts that show up in Search and Maps and are live for 7 days.

3. It’s Time to Make Changes in Budget Strategies

Traditional mode of advertising in print media or through events will not work anymore. Rather, companies will increasingly move towards digital initiatives to tackle this crisis. Every Dollar counts now; so spend it wisely.

4. Reconfiguring Your Website  

Many brands and local businesses such as restaurants need to add a FAQ section on their website, so that they can answer common queries about your business operations. By including this FAQ schema, you will have a chance to increase your SEO rankings too, which in turn can enhance traffic on your website and Click-Through-Rate (CTR). It’s also an apt time to do the long overdue SEO clean-up. Writing blog posts that have some evergreen element, adding new keywords and CTAs to existing content to optimise them and adding internal links to new products/ services can be the mantra.

5. Planning Some Webinars

How about introducing some new products, team members or features to your customers through webinars? They can be great for some businesses to attract seasonal bookings later in the year. For B2B businesses, these can be effective marketing tactic. One of the great benefits of webinars is that they can be repackaged in various ways, and then distributed to all your social sharing channels. Google also largely notices unique images on a website.

6. Using Social Media to Engage Customers and Clients

Use your social media profiles on Facebook, LinkedIn and Twitter to talk to customers. Create posts about how you are operating; whether you are providing certain services online or just focusing on keeping your employees safe. Even if you are closed, you can still share meaningful content about your industry. Ask your customers what changes they would like to see when the business re-opens.

7. Use Google Analytics

This is the tool to use to see the number of visitors coming to your page and which pages they are visiting more. How much are they reading through your pages? It will give an insight as to what changes you need to bring in your current digital strategy.

These are challenging times, but your focus needs to be on the future. It’s easier and less costly to market to existing customers rather than acquire new ones now, so don’t stay out of sight.

Earn SEO is offering a 20% discount for year 2020 to help all businesses take care of their digital needs.

Talk to us today! For more information, you can contact us at +1 646-502-7936 or email at sales@earnseo.com .