Aidfull SEO Case Study

Business

www.aidfull.com

US-based Aidfull is a leading provider of a wide range of health products like back braces, knee braces, and compression sleeves. The company’s products have been designed and developed by skilled medical professionals and come with a 60-day hassle-free returns and exchange policy. 

The company is known for its high-quality products that have been designed after a lot of time is spend on innovation, testing, and tracking of their multiple iterations. A remarkable thing about Aidfull is that it has a sound base of customers who return with referrals and requests.

Challenge

A review of the company’s website revealed that the website had a lot of duplicate content on its internal pages too and this was hurting the search results. Aidfull was finding it difficult to get high rankings on the search pages of various popular search engines. The company wanted to rectify the situation and looking for a solution to optimize its website in line with the parameters set by Google and other search engines. It aimed to boost the traffic to its website for getting more business leads besides seeking higher search rankings.

Solution

The team at Earn SEO held several meetings and discussions with the client to identify the challenges and find ways to resolve them. The most important thing that was required was the conversion of dynamic URLs to a static or flat structure. It was also found that the website’s content lacked keyword density besides SEO-friendly internal linking. Also absent were relevant meta tags and titles. Another area that needed to be resolved was low link popularity. Our team worked on all these aspects and included relevant meta tags that matched the requirements of the search engines. Work was also done to boost the link popularity besides the inclusion of on-page optimization parameters like HTML tags, meta description, headlines, and images to make the webpages more SEO-friendly.

Results

The correct identification of the factors that were hurting aidfull.com’s search engine rankings enabled the Earn SEO team to develop a strategy to rectify them. Our efforts to improve the link popularity, the on-page optimization, and the inclusion of relevant meta tags and titles yielded results. Consequently, the company’s website witnessed a stupendous increase in its traffic from 150 to 12,000 in six months. There was also a significant improvement in the website’s search engine rankings and the client was incredibly happy with our team’s efforts.