BagInc SEO Case Study

Business

www.baginc.com

Owned and operated by bGlamour Limited, Baginc.com is an online portal that offers designer and celebrity-inspired handbags at wholesale prices. The company has a team of fashion aficionados who are passionate about creating highly stylish and trendy handbags. The online portal has a huge inventory of bags, which includes clutch bags, backpack purses, messenger bags and celebrity-inspired purses.

Established in 2004, Baginc.com is now being remotely operated from Paris. The company has an office and warehouse in Hong Kong. It keeps track of the latest Hollywood bags and trends, and manufactures bags with similar designs and styles. Baginc.com offers a vast range of products, including bags and accessories, at highly competitive prices. Despite this, quality is never compromised. Most of the bag-makers are hired from Asia and are highly skilled and creative.

Challenge

Baginc.com was trying to increase its search engine ranking for a long time. However, the website was not gaining momentum in search engines. Prior to contacting us, Baginc.com had already tried several SEO techniques, and had been taking professional help from various SEO giants. None of those efforts were bearing fruit and there were no visible results. When Baginc.com contacted us for doing SEO for the website, we conducted a thorough research to identify the gaps. Our SEO experts felt confident that they could lift the website's ranking within four months. So, we made a commitment of getting Baginc.com to rank higher for several keywords within four months. Our method included the implementation of pagination series and canonical tags to avoid duplicate content. We also discovered that the link popularity of the website was not good enough to get significant results in search engines.

Solution

After our initial research, we realized that duplicate content on the internal pages of Baginc.com were at the root of many problems. So, we started updating pagination series on all the pages of the website. This helped us resolve the duplicate content issue on multiple pages of the website. We also started creating high quality content for all the product pages of the website. Alongside, our link building experts were building high quality links to improve link popularity of the website.

Results

Within four months of us implementing the appropriate SEO techniques, the website shot off to the first page of search results for several keywords. Traffic to the website increased by 200 times. The total number of visits to the website increased from 22,806 during September 19, 2011 to October 18, 2011 to 38,511 during April 20, 2012 to May 19, 2012. Finally during July 20, 2012 to Aug 19, 2012, the traffic of the website surged to 60,196. The client was so happy that they recommended our services to many of their customers.