Business
A one-stop destination for delicious organic California Navel and Valencia oranges, California Oranges is an online provider of certified oranges from Pleasant Valley Ranch in California. The organic Navel orange has won awards for being "The World’s Most Delicious Oranges." California Oranges has also been winning awards for its certified organic navel oranges and other citrus fruits ever since it was established.
California Oranges was established in 1997 by a family that owns an organic orange farm in the Southern Sierra Nevada Mountains in California. Other than oranges, their product offerings include Grapefruit (Marsh), lemons (Lisbon), Tangelos (Minneola), and tangerines (Algerian), all of which are produced organically.
The healthy, hearty and organic oranges and citrus fruits are grown in the sandy loam soil, cold tolerant microclimate of the valley, nurtured by nutrient rich water and sediments from Tule River. Their oranges and other citrus fruits are available everywhere across the US.
California Oranges allows its customers to send healthy and juicy oranges to their loved ones in a gift box, created by them. Customers can also include nuts, honey, flavored olive oils and vinegars in the gift boxes.
Challenge
CaliforniaOranges.com is a well designed website. However, the provider of the world’s most delicious oranges was not getting the kind of response it expected and deserved. The company was nervous that they might be losing sales to their competitors, who also had well designed websites. They contacted Earn SEO to know what was going wrong.
Initially, we were impressed by the user-friendly content of the website. However, we soon realized that the site also needed to be optimized effective for the most popular search engines. This is the best way to improve online visibility and attract traffic. Our SEO experts conducted thorough research and found that it was the Title Tags and other HTML tags that were not optimized.
However, that was not all. On further research, we also concluded that the website did not have any inbound links, also known as "backlinks," which direct search traffic and search engines to the webpage.
Solution
After gaining insight into the key issues, the first step for our SEO experts was to do keyword research. The finalized keywords were included in the HTML code of the website.
After this, the experienced team of Earn SEO submitted the website to the local directories. Directory submissions offer a whole lot of benefits to websites. Getting high quality backlinks is the easiest way to gain visibility and this is the major advantage of submitting a website to local directories. Local directories are crawled by search engines to determine their rankings.
Results
After just 2 months, all the efforts made by the SEO experts at Earn SEO started showing results, with 30 of the 50 keywords targeted appearing on the first page of Google’s search results.
The company also reported a 150% increase in website traffic. They were extremely happy with the amazing success and increase in sales EarnSEO helped them achieve.
150%
Increase in Organic Traffic
125%
Number of Ranked Kewords
200%
Return on Investment
