Culture Aangan SEO Case Study

Business

www.cultureaangan.com

Located in Santa Cruz West, Mumbai, Culture Aangan Tourism Pvt. Ltd. is an organization that works to implement development projects in a variety of sectors, including agri-community tourism, tradition and culture, at the grass roots level. The company was established in 2010 under the Company’s Act, India.

Farming, fishing and pottery are the traditional means of livelihood in rural India. However, these means of livelihood are vulnerable to climate changes, uncertain monsoons and land and population pressure. Lack of economic opportunities has led 70% of the rural population migrate to metropolitan cities like Delhi, Mumbai, Chennai and Kolkata. Through agro-community based tourism, Culture Aangan is trying to aid rural development to eventually slow down the pace of migration.

Culture Aangan offers tours to various cultural destinations in India. During the tour, they expose visitors to the typical Indian households of the region, their culture and traditions. The organization aims at achieving economic growth and development without affecting the ethos, heritage and tradition of the people and the surroundings.

Challenge

Seeing the website on the elusive first page of Google for a given search term is indeed the dream of all organizations, Culture Aangan being no exception. Culture Aangan was trying to get top rankings for keywords like "Trips to India," "India Tours" and "India Holidays" to increase their online presence. The company had come up with these keywords after doing an initial keyword research, using several keywords tools. They also researched online to see what their competitors were doing, so that they could do more and do better. They chose keywords that were relevant to their business model, had the highest search volumes, without having too much competition at the same time.

Initially, they had contacted an SEO company, whose work failed to bring the results Culture Aangan had hoped for. As a result, they were unhappy with their online presence. Their search for a better SEO company that could help them achieve top search engine rankings led them to us.

Solution

When Culture Aangan contacted EarnSEO to get their website ranked higher for a popular keyword in a short span of time, we knew this wasn’t going to be easy. However, our SEO experts were committed to finding a solution.

They came up with the strategy of targeting specific keywords, based on the generic keywords that the client wanted to target. Within a span of just three months, Culture Aangan’s website started ranking high for those specific keywords. Now, it was time to switch gears and expand the plan. After our initial success, we started targeting the big generic keywords.

Results

Due to the efforts of our SEO team, the Culture Aangan website started appearing on the first page of Google’s search results for almost 20 keywords out of the 35 targeted. After seeing such fantastic results, Rashmi, owner of Culture Aangan, said, "The SEO team has been great. Response time incredibly fast usually. And I started seeing results of the work done in about three months. We are now generating about 7 leads a day. According to our internal calculations, we got a 110% return on investment."