Denim MFG SEO Case Study

Business

www.denimmfg.com

Established in 2018, Private Label Apparel manufactures jeans and other denim products at low prices for boutiques, chain stores, brands, and designers. The company leverages its connections with denim factories, washhouses, and finishing facilities to offer high-quality products produced at low cost at its partner factory in Pakistan.

The company is engaged in full package clothing production as well as cut and sew denim production besides offering a wide variety of services such as design assistance, wholesale sourcing of denim fabric, trim development, sample making, dye servicing, tech packs and even drop shipping. It caters to the requirements of people having their labels or planning to launch one by offering them the full range of services.

Challenge

The company’s goal was to improve the ranking of its website on the search engine pages and was looking for ways to boost the traffic. Use of competitive keywords like jeans factory, wholesale jeans, private label clothing was required but the company was not sure about how to go about it. Our team at Earn SEO checked the company’s website and found that it was already SEO friendly but required some modifications in its tags and content.

Solution

Team Earn SEO found out that the meta tags of the various webpages of Private Label Apparel’s site (denimmfg.com) did not have the target keywords. And this was getting reflected in the site’s inability to find a good place in the search pages for those words. Our team worked to improve this by strategically using the important keywords in the tags. They also worked on improving the link popularity (which is factored into the search engine algorithms) of the site for these keywords by including quality links that had content relevant to the Private Label Apparel’s site. The most important criterion for determining the quality of a link is the anchor text which correctly describes what the link is about. Our team ensured that the links provided had a meaningful and relevant anchor text which ensured the establishment of good links and played a key role in boosting the site’s SEO ranking.

Results

The changes introduced by the Earn SEO team were fruitful and now the denimmfg.com site ranks quite high in terms of important traffic driving keywords. The website’s ranking for keywords targeted by the company is also quite high across all search engines. Another benefit of our team’s efforts was an increase in the website’s organic traffic from 2,500 to 6,000. Most importantly, the company’s revenues increased significantly.