Dr. Meghana Dikshit SEO Case Study

Business

www.drmeghanadikshit.com

Dr. Meghana Dikshit is a leading performance strategist, speaker and leadership coach, based in Mumbai. She has been running her office, De Mantraa, for more than two decades now and has contributed to the professional and personal transformation of more than 15,000 people.

Her list of clients includes students, CEOs, Bollywood celebrities and industrialists. Dr Meghana's effective and innovative lifestyle transformation strategies have brought radical and permanent changes to the lives of her clients. Her passion and enthusiasm are clearly visible in her work. She is the creator if an amazing 30-day program, SDU 4 Week Challenge, which helps people overcome their limitations and achieve the life they have always wished for.

Her client also includes a vast array of corporate houses. Dr. Meghana addresses every company individually, based on their specific needs and desired industry outcomes.

Challenge

Dr Meghana Dikshit is a popular name in Mumbai and across the country. She uses a tried and tested self development curriculum and result oriented coaching module that guarantees results. To extend her reach, she launched a new website, drmeghanadikshit.com. However, she wasn't getting the kind of traffic she expected. That's when she contacted us.

Following extensive research, our SEO experts found that the website was not optimized for search engines. With optimization, internet users had no way to reach her website, unless they stumbled on its by pure chance. Dr. Meghana wanted us to get the website ranked higher on the search engine results pages to increase traffic to her website, as well as gain more clients.

Solution

At their own end, the marketing people hired by Dr. Meghana tried every possible way to popularize the website. However, their best efforts failed to bridge the expectation gap.

When we were contacted by Dr. Meghana’s staff, we conducted thorough research. We found that not only was SEO missing, the website also didn’t have user friendly content. Having high-quality, digestible content creates a whole lot of difference to the visitor. So, as a first step, we created new content and landing pages.

However, the popularity of a website doesn't solely depend on its content. There are effective SEO strategies that need to be implemented too. To improve the link popularity of the website, our link building experts built quality links. They used social media techniques to generate these high-quality links. When building links, our primary choice was blogs and magazines that targeted specific people based in Mumbai that the client had mentioned. To gain popularity in the local areas, the website was submitted to local directories by our expert team of SEO experts and technicians.

Results

All the hard work and SEO paid off. Within 3 months, the traffic to the website,  drmeghanadikshit.com, increased more than 150 times. In addition, 6 out of the 10 keywords targeted had begun to appear on the first page of Google's search results. For local keywords, the site was listed on Google Local Pack. The client was really happy with the work we had done for her. She further referred us to many of her friends and business associates.