Go Tours Puerto Rico SEO Case Study

Business

www.gotourspuertorico.com

Owned by Angel Toledo, Go! Tours Puerto Rico is an asserted private shuttle and tours company with more than 10 years of experience in the industry. The company provides personalized luxury services according to the specific requirements of its guests, whether it is a short visit, business tour, travelling to the island or organizing public or private events.

The service staff at Go! Tours Puerto Rico is trained and skilled, enabling them to offer timely and efficient services. The company is an affiliate of VIP Luxury Transportation Services and licensed by the Puerto Rico Tourism Company. It is authorized by the Puerto Rico Ports Authority to load luggage at curbside, "meet and greet" arriving visitors inside the baggage claim area and other post facilities, such as cruise ship docks. This enables them to provide special attention to each of their clients. The transport services are available 24X7.

Challenge

Being a completely new website with only 3 months of operation, Gotourspuertorico.com was unable to get enough screen space. Angel Toledo contacted EarnSEO to get the website optimized for search engines. They were looking for an SEO service that could get them ranked for the local tourist spots in Puerto Rico in search engines. They wanted the results in 4 months, which made it a daunting task. Moreover, the budget was limited.

Solution

After thorough analysis and results, our SEO experts discussed and finalized the best keywords with the client to get optimum results. The content team got to the task of creating content, concentrating on Meta tags and local keywords. Also, we submitted the website to Google Business Listing and other local directories, such as Yelp, Local, Foursquare and Bing. We built citations across the web using the client’s NAP format. The other thing we did was that we asked the client for more reviews on his directories, especially on the Google+ Page and Yelp, in order to build their credentials.

Alongside, our link building experts got to the task of finding credible links that were closely related to Puerto Rico.

Results

In a matter of just 3 months, the client’s website started appearing in the local pack for some keywords, such as Puerto Rico Tours, El Yunque Tours and Tours in Puerto Rico. Traffic increased by more than 80% and the client started getting calls from customers. The client was delighted to get the results in just 3 months and he recommended our SEO work to some of his friends.