MediServ Pharmacy SEO Case Study

Business

www.mediservpharmacy.com

MediServ Pharmacy in the Bronx area offers services to NYC and its surrounds. It is a specialty store that has been in the business since 2015 and boasts 100% satisfied clients. A few notable facilities are same-day delivery, personal consultations, knowledgeable team members, compounding professionals, multilingual staff and low drug costs. One can also visit for getting vaccinated by immunization specialists.

Certified pharmacists ensure every patient requirement is met through specially tailored medicines so that they can face their health challenges with confidence. They provide reliable prior authorization support from a team of experienced and knowledgeable pharmacists too.

Challenge

The drugstore had respectable rankings when they contacted our team. But unfortunately, they failed to stay in the top 10 on Google with traffic-generating keywords. The number of visitors to a website is the number of opportunities a business gets in giving an impression, building bonds, sharing your brand and generating good leads. Our team found that highly competitive keywords like ‘Bronx Pharmacy’ and ‘Compounding Pharmacy New York’ needed a push. Ranking higher also required optimized mobile experience and content optimization. These can improve SEO traffic and visibility in search engines that can ultimately gain more leads and customers.

Solution

Meta tags are typically text snippets that describe a page’s content. They appear in the source code and tell the search engine what the website is about. The meta description can impact a page’s click-through rate in Google SERPs which can impact the page’s ability to rank. The team at Earn SEO held multiple discussions and meetings with the client to let them know that these meta tags lacked the target keywords and the site found it a little difficult to rank for them. A list of keywords was finalized in consultation with MediServ Pharmacy. The next step involved placing them strategically in the tags. Lastly, link experts ensured link popularity was boosted along with including HTML tags, images and headlines. All of these made sure the website became more SEO-friendly. The team also made sure dynamic pages did not impair the brand’s chances of appearing in search engine rankings.

Results

The correct identification of the factors that were hurting the website’s growth and rectifying them lead to a 390% increase in traffic. The website started appearing on the first page of Google for many popular keywords. The client was quite happy with the results and recommended our services to their peers and customers.