New Jersey Colonic SEO Case Study

Business

www.newjerseycolonic.com

Newjerseycolonic.com is a website for holistic beauty and detox centers across New Jersey, operated by C&A Wellness Center. Their wellness center offers Colon Hydrotherapy (Colonics), Inch Loss and Detoxifying Body Wraps, Ionic Foot Detox, Infra-red Sauna and Ear Candling. The company has a team of I-ACT certified and highly trained therapists. The facilities offered are well sanitized and organized.

Established in 2001, the company derives its USP from its knowledge and experience. The company strives to offer value for money and time to their clients.

Challenge

About a month since the launch of the website, Newjereseycolonic.com, the owners contacted EarnSEO to get the website optimized for search engines. They wanted to get many of their services ranked on the Google search engine. Since the website was designed by EarnSEO itself, it already was search engine friendly but search engine optimization was a tough task because the client wanted to get the results in just 3 months. Moreover, there were budget constraints as well. The client specifically wanted his website to feature on Page 1 of Google’s search results for some of its service, including New Jersey Colonic Center, Colonic Hydrotherapy New Jersey, Ear Candling Center, Colonic Irrigation New Jersey and more.

Solution

After thorough analysis of the website and its contents, our SEO experts discussed and finalized the best keywords with the client. The content team got to the task of creating content, concentrating on appropriate meta tags and local keywords. We built citations across the web using the client’s NAP format. Also, we submitted the website to Google Business Listing and other local directories, such as Yelp, Local, Foursquare and Bing. Alongside, we asked the client to get more reviews on directories, specifically Google+ and Yelp.

In addition, our link building team got on the task of finding high-quality links that were closely related to New Jersey. We concentrated on getting links from several classified websites and health blogs, operated especially by doctors. We eventually did manage to add some links on blogs and newspapers who were publishing stories on New Jersey.

Results

Within 3 months of implementing the appropriate SEO techniques, the client's website shot to the first page of search results for several keywords. Traffic increased by more than 75% and New Jersey Colonic started seeing higher conversion rates, while the overall sales improved. The client was so happy that he recommended our services to some of his friends.