Presser Tech PPC Case Study

Business

www.pressertech.com

Popular as a superior next level service, Presser Tech is a professional performance tuner company that deals with brands like Mercedes, Audi, Ferrari, BMW, Bugatti, Maserati and more. The company is highly popular for their ability to tune each car on a personalized basis, specific to the vehicle, while taking care of the special requests made by clients. Each vehicle’s safe limits are also taken into account, while calibrating and adjusting it for the desired purposes.

The most common purpose of performance tuning is to increase the horsepower and torque of the vehicle. Other benefits of performance tuning are better throttle response, increased efficiency through all loads, increased overall fuel efficiency and much more. Presser Tech provides its services worldwide, covering Mexico, Central and South America, Europe, Africa, Asia and Australia. This professional performance tuner also covers 48 states in Continental USA. Other than performance tuning, Presser Tech also replaces and repairs faulty or broken ECUs, permanently fixes EIS/ESL problems and takes care of faulty instrument clusters. Their website showcases a variety of Performance Tuning and ECU Repair/Replacement videos to help visitors explore the possibilities of performance tuning. On the website, they also have a blog and case studies that tell the visitor about their numerous performance tuning success stories.

Challenge

For n year, Presser Tech had been using a pay-per-click (PPC) internet advertising model to direct traffic to their website. In this model, the publisher is paid by the advertiser each time their ad is clicked upon by an internet user. The aim of the PPC campaign was to replicate the profits Presser Tech’s competitors were making through their own PPC traffic. Unfortunately for Presser Tech, this internet marketing model worked indifferently, and their revenues fell 26%, despite their strong offerings and excellent services. The company was desperate to improve its ROI (revenue on investment) but did not want this improvement to be just a temporary effect. The company wanted to ensure consistent revenue growth that would help them become a dominant force in the industry.

Solution

After a thorough inspection, we came up with a PPC management plan, wherein we aimed at increasing the profitability of the company’s online paid advertisements. Aligning our interests with that of our client, our experts started working on ways that could help Presser Tech receive the very best returns on their online marketing investments. We started with optimizing and restructuring their Google Adwords account. A majority of our efforts were focused on analyzing historical search terms, categories and product performance. We used our analysis to come up with an effective online campaign that would address all the areas that the analytics shows were lagging.

Results

The efforts of the specialists at EarnSEO started showing results in just 3 months. In just a short span of time, the PPC campaign for Presser Tech improved greatly and the company reported an increase in revenue from the PPC campaign of 68%. This growth motivated us to expand the strategy we had used for Google Adwords to other search engines, using Bing Ads and Yahoo Gemini. Here too we faced victory, when the company reported an increase in return on ad spend by 32%.