Business
Offering comprehensive will writing services in London, SCL Wills and Probate has been around for more than 17 years. They understand that dealing with estate matters, after losing a loved one, can be the most difficult task.
They provide tailormade wills to suit the needs of different clients. They have a dedicated team of attorneys who have experience of having drafted thousands of wills over the years.
The aim is to draft wills taking into consideration current inheritance and estate taxation rules to ensure that each will is tax efficient, while safeguarding the assets for the beneficiaries.
Their qualified lawyers are happy to help gently guide clients and carefully explain the different aspects of wills and the probate process. According to the client’s needs, the experienced lawyers at SCL Wills and Probate either help them with certain aspects of the work or take care of the entire process.
As part of their wide range of services, SCL Wills and Probate also helps their clients with Lasting Power of Attorney and Court of Protection Applications.
Challenge
SCL Wills and Probate is a popular name in London for will writers. EarnSEO take extreme pride in having been given the responsibility to design a search engine friendly website for them. While SCL Wills and Probate was already doing well, the firm wanted to grow its business further. They believed their website would help them gain better exposure and gain more clients, especially if it gets ranked well on important local keywords. This is when they contacted us again.
It takes some time to get a new site indexed by Google after it is launched. Although search engine optimization was an easy task for the team at EarnSEO, getting results for a new website like SCL Wills and Probate in just 4 months was a daunting task.
Solution
Prior to contacting us, SCL Wills and Probate, in their initial research, had come up with a list of keywords that they wanted to target. They signed up with us to get the keywords tested for feasibility and search rankings. We started by carrying out a competition analysis of the top 3 competitors for sclwillsandprobate.co.uk. The next step was to submit the website to different local directories. The aim was to build citations across directories. Through mutual consensus between SCL Wills and Probate and our SEO team, we finalized a list of keywords.
Based on the keywords, our content team created fresh content for the home page and internal pages. That’s not all. Our SEO experts built links from different law magazines and blogs to the website, targeting people who were based in London, the city that SCL Wills and Probate wished to target.
Results
The results of all these efforts were amazing. SCL Wills and Probate reported a consistent 200% ROI (Return on Investment). In addition, 80% of the keywords appeared on the first page of Google.co.uk, which we believe will soon reach 100%. This has been attracting more traffic to the SCL Wills and Probate website, especially visitors who exploring the site for the first time. The client is really happy from our work and has referred us to many of their contacts.
200%
Increase in Organic Traffic
80%
Number of Ranked Kewords
200%
Return on Investment
