Siwy Denim SEO Case Study

Business

www.siwydenim.com

Siwy Denim offers a wide denim collection, with the styling for the modern woman. Launched in 2005, in New York City, Siwy Denim manufactures all its garments in the best wash and sewing facilities in California. It produces 4 collections each year. These collections are could be vintage-inspired or fashion-forward designs with a focus on the perfect finish, stitch details and fit.

Challenge

Siwy wasn't getting the expected business from its website. Prior to contacting us, the company had consulted a few SEO services providers, but with no visible results. All this resulted in Siwy spending a lot on paid search to drive traffic to their website, which did not translate into positive ROI. The website had no features of web analytics installed. This made it almost impossible to study the behavior of the online traffic and improve the site accordingly. In addition, the lack of analytics made it difficult to differentiate and keep an account of paid traffic and organic traffic.

Solution

After initial testing and research, our team concluded that the homepage lacked important keywords and content. We added keyword-rich content to improve the relevance of the web pages and the overall value of the website. The keywords were updated on the internal pages of the website too. The Siwy Denim website also did not have links from other important websites or other fashion-related blogs and websites. Our team of seasoned professionals took on the responsibility of identifying all these shortcomings and finding appropriate solutions for each one.

Apart from ensuring high-quality, SEO content on the home page and all internal pages, our team also contacted other relevant fashion websites and started working on building links to the Siwy website. Our efforts paid off and traffic to the website rose.

Web Analytics was installed on the website to study the behavior of the online traffic. It made measuring organic and paid traffic simpler. Analyzing the behavior of online traffic helped in improving the service to increase sales and helped the business flourish.

Results

The results of the work done by our team showed great results. The website was now search engine friendly and received higher rankings on the search results pages. This decreased the amount that was being spent on paid search too.

Rony, the person who contacted us from Siwy Denim, stated, "EarnSEO was able to deliver the rankings we were looking for a lot quicker and more efficiently than other SEO companies we dealt with. We started to notice improvement almost immediately and it took about 6-8 weeks to get the results we were looking for. We noticed an increase in sales of about 30-35% after reducing our paid advertising by 30-40%."

In fact, within a short span of just 2-3 months, 40 out of 100 targeted keywords had started appearing on first page of Google’s search results.