Business
VIP Limo Puerto Rico, a subsidiary of VIP Tours & Transportation, offers ground transportation services through their fleet of vehicles, which include town cars, limousines, SUVs, vans, and stretch SUVs and limos. The company has over 10 years of experience in luxury transportation services and tours in and around Puerto Rico.
They offer luxury services for short trips, business tours, traveling around the island and organizing public or private events.
The company ensures that every single professional driver, guide, security personnel on its staff receives rigorous training. This is how VIP Limo PR ensures the most professional and satisfying experience for its clients. It also offers personalized solutions according to specific client needs
Challenge
Vip Limo PR’s primary objective was to dominate the local area business, especially the travel market in Puerto Rico. They were finding it challenging to attract good traffic to their website. They were also not ranking among the top results on search engines. We conducted thorough research to identify the specific challenges that needed to be addressed to increase the online visibility of the website.
What our extensive research revealed site was filled with content, but it lacked important keywords that are crucial in driving traffic. Most of the pages had no title or meta tags. The website was old and outdated. It was unfriendly and had non-intuitive navigation, which was unlikely to lead to a satisfying user experience. The travel industry is extremely competitive. VIP Limo PR’s website was lagging behind the competition due to these challenges. So, we committed to make them a force to cotend with in this competitive industry.
Solution
Our skilled and experienced team consulted with VIP Limp PR to first understand exactly what they were looking for, before making suggestions regarding the redesigning of the website. We completely reworked on the site to ensure that it was user-friendly, with intuitive navigation.
After a series of tests and intensive research, our team also came up with the most relevant keywords to be used to optimize the content on the site for the most popular search engines. We added other SEO elements, such as meta-tags. We also created new pages, based on our keyword research, to ensure better indexing of the website for enhanced search rankings.
Link building services were also provided so that the website received high quality links from relevant websites. In addition, we helped VIP Limo PR launch their own blog. A blog is an effective way to enhance SEO, while adding fresh, high-quality, keyword -ich content to the website every week. The blog also helped with link building.
Results
Our efforts showed quick results. The redesigned website was user-friendly and responsive. It enabled users to visit the website from any device. The addition of relevant keywords and meta-tags improved the ranking of the website, such that within seven months of implementing all the changes, VIP Limo PR reported an increase in organic revenue of a whopping 150%.
In addition, organic traffic increased by 328% in these seven months. The website became the top-ranking result on search engines, with 30 out of 50 keywords targeted appearing in the first page of Google’s search results.
All these changes, with their high quality on-ground services, have made VIP Limo PR one of the best luxury travel service provider in Puerto Rico.
328%
Increase in Organic Traffic
100%
Number of Ranked Kewords
500%
Return on Investment
